Three Ways To Create A Trade Show Booth Backdrop

So you’ve rented a 10′ space at a trade show, and now you want to create an interesting and professional looking graphic backdrop. At this point most people who know anything at all about trade show displays will opt for a “popup display”. But in spite of the popularity of “standard” popup displays, there are … Continue reading Three Ways To Create A Trade Show Booth Backdrop

So you’ve rented a 10′ space at a trade show, and now you want to create an interesting and professional looking graphic backdrop. At this point most people who know anything at all about trade show displays will opt for a “popup display”. But in spite of the popularity of “standard” popup displays, there are other alternatives you might consider.

Here is a very brief introduction to 3 different methods of creating a graphic backdrop for your trade show display area.

1. Standard PopUp Display

Standard popup displays are very popular. They usually come in 8′ or 10′ widths and are approximately 8′ high. You are likely to see a standard graphic popup display behind the podium at most conventions, special events, or announcements. Especially if it is a short term event, or a series of announcements that moves around from location to location.

The folding frame of a popup display is normally made of either fibreglass or alumnimum tubes. The frame is covered with display panels either velcro-ready fabric panels, or printed graphics. Graphic panels are made of a material like Duralex which are specially printed lexan panels that are then laminated or coated for protection.

Before the frame is made to “popup” it comes folded down to a unit approximately 8″ square by 30″ wide. When it is unfolded, the frame “pops up” to a skeleton approximately 8′ (or 10′) wide by usually) about 8′ high. This frame normally weighs about 15 lbs. and is stable enough to just sit on the floor without any anchoring or external support.

The panels that cover the frame are about 30″ wide by 8′ high. They are normally adhered to the frame by means of magentic strips applied to their back surface. Once the panels are applied to the frame the display gains even greater stability. When they are taken off the frame, the panels are flexible enough to be rolled up so they fit in the lightweight carrying case. The carrying case also serves as a shipping case.

2. Fabric Wall Displays

The fabric display represents an evolution of the popup. It uses the same kind of folding frame as the standard popup display. But it does not need additional graphic panels, or a mechanism to attach them to the frame.

Instead, the fabric display comes with a specially-printed fabric graphic that is already attached to the frame. So all you have to do is take the unit out of the carrying case and pull it up so it is fully unfolded. The brightly-printed durable fabric stretches smooth as it unfolds.

This is about as easy as it gets.

Like standard popup displays, fabric displays are available in 8′ and 10′ widths. But you can also buy narrower ones in 4′ widths that can be used instead of banner stands.

This super-portable billboard-in-a-bag knocks down into a nylon duffel for easy transport. Perfect for new product intros, event marketing, lobby signs, virtually anywhere you need to make a big statement. They are normally printed with a process called dye-sublimation where the color is transferred right into the fabric. That makes them very stain and scuff resistant and guarantees that they will retain their striking appearance for several years.

3. Vinyl Banner Backdrop

The Vinyl Banner Backdrop is a low cost solution for creating a graphic wall for the back of your trade show space. It consists of an adjustable tubular frame that telescopes from between 3′ and 8′ wide and between 4′ and 8′ high. Larger frames can be purchased as well, but the 8′ x 8′ (fully extended) model is the most popular.

A full color vinyl banner is mounted on the frame by using pole pockets at the top and bottom, and the frame sits on the floor. For easier handling and shipping, the large vinyl banner is produced in 4′ widths and held together when assembled with a product called “mag-edge”. In other words, the two edges in the middle are held together by magnets — a solution that works surprisingly well.

Although this system is a bit more difficult to assemble than a fabric popup, it is only about half the cost.

How To Create A List Of Warm Contacts

Usually when you are looking for a job, you would ask for help from family and friends. You would contact these people to ask for information on current job openings, business opportunities and tips.

Your family, relatives and friends belong to your warm contact list. The warm contact list is the list of people with whom you have or had some personal association. A former classmate, officemate or neighbor may belong to your warm contact list.

Who may be included in your warm contact list? Here are a number of selections.

* Relatives and Friends

These people are always willing to help you in your job search or business venture. They will be able to provide you information if they have some, or refer you to trustworthy people who will be able to help you. If they will introduce you to some of their contacts, they can surely provide honest information to you regarding the person you are going to associate with.

* Members of the church, political party, social club or fraternity or sorority

You probably did not expect it, but people who share the same faith, beliefs or hobbies may also help you with finding a job. You may have a different career from theirs, but they might know somebody who is in the same field or will be able to help you in your career.

However, depending on your level of association with them, they may think twice about giving their opinion or thoughts about their contacts. Their opinion can sometimes help you in making a strategy on how to approach and ask for help from their contacts.

* People who sell you things

You may think that your relationship with these people is purely based on trading goods and services, then paying for them. However, people who sell you things are also sources of information when networking.

Since these people sell their goods to different types of persons, they may have associated with somebody who belongs to the same field as you do, or have heard information about your target job from their other clients.

These people will also be happy to help you, since they know that maintaining a pleasant relationship with you means a stable business. Also, if you have a good job means you have increased your purchasing power, and then it could also mean that you may purchase more from them.

* Former employers, colleagues or co-workers

Maintaining a good relationship with previous employers and colleagues has more benefits than you can imagine. This is the reason that most people try their best to iron out any difficulties with their previous employers even if they are no longer associated with the company. Aside from the possibility that your potential employer will call previous employers when they review your job history, former employers and colleagues are also a good source of information related to that field.

When you ask for help from family and friends, there is the possibility that the information that they can give to you is just from another source. They may not be able to give you first-hand information or detailed information unless they also work in the same field that you came from or would like to go into.

This is very different when you consult former employers and colleagues from the same sector. They will be able to provide you with valuable information and may be able to clarify such information and answer you questions.

* Members of your professional organization

If you belong to a professional organization related to the field in which you are looking for a job, you can consult the organization for current posting from the members. If you don’t belong to any, consider joining one since this will be beneficial to you career growth.

A professional organization can provide you unbiased information on current job openings from its members. The organization can also give you details on the company profile and even on current market and career trends.

These are the most important people that you should include when creating a list of your warm contacts. It is better if you contact them all so you can have as many options in your job search. When you talk to them, tell them that you are actively seeking a job.

Landing Pages, And Why You Need Them!

Landing pages are just web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website. Landing pages are, nothing really different from other web pages in a particular website, especially if the website is an e-commerce site

If you want to get something more from your online business, and if you want to bring in a lot of profits, you better create a special landing page for your web ads.

There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. Basically, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.

As a seller, you earn in an affiliate program through conversions-that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you actually earn nothing from the program.

Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into. It’s just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product

It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program.

Many people make the mistake of making their website’s homepage as the landing page for their ads. The same is true for those who make use of other pages like a “contact us” page or a product page. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. If you want to be successful in an affiliate program, you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.

When choosing a landing page, you must always have the customer directed into that page in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad. It is important that the landing page can encourage your visitor to take action to purchase your product or at least provide leads for possible customers.

If you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return. So if you still don’t have a landing page for your ads, you should start creating one now.

POSTCARD PRINTING AND MAILING

Most business today makes use of postcards as their means of promoting their products and services. But just what kind of postcards would be effective enough in promoting your business? As there are many ways of killing a cat there are also several ways of creating postcards. One way of creating a postcard is having it customized. A custom made postcard is best especially for businesses that want to be recognized for unique products and services.

Today having postcards customized is easy and cheap because of the latest printing technology. Postcards normally comes in three standard sizes 4 x 6, 5 x 7 and 5 x 8 . And to further save on postcards it is best to look for providers that offer discounts for bulk projects.

Another advantage of incorporating postcards in any marketing plan is that postcards tend to broaden a companys clientele. There are certain methods or ways of sending postcards to various potential customers. One way is to integrate postcards to subscription or renewal cards for newsletters, magazines as well as any type of companys publication like order forms, survey forms, coupons, mini-news releases or announcements and may even be included in the promotion of new products and or services. Custom printed postcards are commonly employed since they are more convenient to fill out and send back compared to some clip-out order forms, coupons, or other similar forms.

In terms of the design of the postcard it is important to determine the purpose of the postcards. The purpose will determine the design as well as the contents to be included in the postcard. If the postcards are intended for advertising products and services of the company then postcard should be created in such a way that it will be able to encourage readers to purchase the promoted products and services.

But if the purpose of the postcard is to conduct a survey or would serve as an order form then it is important to keep everything simple–meaning of simple is not too much text that tends to confuse readers. Confused readers tend to lose interest on what they are reading and often times would just put aside the postcard and then forget all about it. And if this happens the very purpose of the postcard is defeated. In terms of the font to use it is better to use sanserif font like Arial, Tahoma and Verdana which are great especially for smaller type size texts since it has a much cleaner and sharper look to it.